Ipanema | inspiration

Today I’d like to share some of the inspiration behind the Beija Flor brand. If you’ve ever sent or received an Ipanema gift wrap, you might wonder, why is it called Ipanema?

Beija Flor, inspired by travel

Like our name - Beija Flor, this bouquet of seasonal delights is inspired by our  travels to Brazil. Ipanema is a chic beachside neighbourhood of Rio de Janeiro - its lazy days people watching at the beach, and evenings watching the sunset over the water. 

If you enjoy watching the sunset from Darwins, Nightcliff Jetty, Pee Wees at East Point or Casuarina Beach, you’ll be sure to love watching the sun set from Rio de Janeiro's many stunning vantage points. 

The Ipanema gift wrap combines just two (or maybe three) of the seasonal delights of the day, hand picked by our expert florists.  Beija Flor gift wraps are simply presented in vellum paper wrapping, with our custom gift cards and ribbons. 

Beija Flor gift wraps are intended to inspire creativity, divide your blooms into a collection of smaller vessels or fill one big vase. Share you flowers with your friends on insta and tag us of course, it makes our day when we see our blooms being enjoyed. 

The Ipanema gift wrap is fun and fabulous without being over the top. It’s an ideal way to say ‘Congratulations’, or ‘I’m thinking of you’ or simply to surprise and delight. 

Maria Okwa, photo by  George F

Maria Okwa, photo by George F

Beija Flor founder, Maria Okwa, has spent many evenings watching the sunset over Ipanema, where she lived and worked as a florist and event stylist for Florisbela at their Ipanema boutique and the Copacabana Palace.